ACCOUNT PLANNING METHODS

For strategists interested in planning tools used in the field of brand and communication strategy. It's about practical planning techniques and the concepts that guide a brand strategist's thinking.

How effective insights are structured


http://www.brainjuicer.com/xtra/ESOMAR_Innovate_2010_Insights_Paper_-_One_Part_Resonance_One_Part_Edge.pdf

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