When people do things, they do them in 8 steps.

According to the so called "jobs-to-be-done" framework of positioning and product innovation, every "job" carried out by a person when using a product has the following 8 stages:

1. Define: Customers determine their goals and plan resources.
2. Locate : 
Customers gather items and information needed to do the job.
3. Prepare : 
Customers set up the environment to do the job.
4. Confirm : 
Customers verify that they’re ready to perform the job.
5. Execute : 
Customers carry out the job.
6. Monitor: 
Customers assess whether the job is being successfully executed.
7. Modify : 
Customers make alterations to improve execution.
8. Conclude: 
Customers finish the job or prepare to repeat it.




Evaluation of Brand & Service Experience

http://landor.com/#!/talk/articles-publications/articles/measuring-brand-experience/