An eye-opening must read

"How brands grow" is an absolutely fascinating and revealing book for marketers. Everybody who really wants to generate growth and not just perpetuate existing marketing ideology should read it. I will read it twice.

Here's a link to the German amazon site:
http://amzn.to/q7Np3a

And here's one to the US one:
How Brands Grow: What Marketers Don't Know