Channel Planning Choices

Brand Value as Brand's Contribution to People's Lives

Questions_3

Which question are we answering right now and is it the right one?

Change Behavior, not Attitudes!


This is not necessarily my strict opinion, I just really like what (& how) Ad Contrarian writes.

Questions_2

What if the 'safest' assumptions our views are based on were wrong?


Questions_1

If brands were answers to questions, which question would that be for your brand?