Channel Planning Choices

Brand Value as Brand's Contribution to People's Lives


Which question are we answering right now and is it the right one?

Change Behavior, not Attitudes!

This is not necessarily my strict opinion, I just really like what (& how) Ad Contrarian writes.


What if the 'safest' assumptions our views are based on were wrong?


If brands were answers to questions, which question would that be for your brand?