|David Ogilvy’s Oysters Ad|
Down below you will find a really a wonderful talk given by Paul Feldwick on several very interesting topics.
Among others you can hear and learn about:
- an anecdote about David Ogilvy’s first ad idea (the oysters ad)
- a taxonomy of advertising effectiveness models
- a definition what content really is
- a discussion why content is NOT the opposite of advertising
- and some more.
I really recommend to watch it. Enjoy!