A very entertaining but sound talk on how content vs. advertising works

David Ogilvy’s Oysters Ad

Down below you will find a really a wonderful talk given by Paul Feldwick on several very interesting topics.

Among others you can hear and learn about:
  • an anecdote about David Ogilvy’s first ad idea (the oysters ad)
  • a taxonomy of advertising effectiveness models
  • a definition what content really is
  • a discussion why content is NOT the opposite of advertising
  • and some more.

I really recommend to watch it. Enjoy!