- Can the job (the consumer is trying to execute by using the product) be executed in a more efficient or effective sequence?
- Do some customers struggle more with executing the job than others (for instance, novices versus experts, older versus younger?)
- What struggles or inconveniences do customers experience because they must rely on multiple solutions to get the job done?
- Is it possible to eliminate the need for particular inputs or outputs from the job?
- Is it necessary that the customers execute all steps for which they are currently responsible? Can the burden be automated or shifted to someone else?
- How many trends affect the way the job is executed in the future?
- In what contexts do customers most struggle with executing the job today? Where else or when else might customers want to execute the job?
Opportunities at the step level
- What causes variability (or unreliability) in executing this step? What causes execution to go off track?
- Do some customers struggle more than others with this step?
- What does this step’s ideal output look like (and in what ways is the current output less than ideal?)
- Is this step more difficult to execute successfully in some contexts than others?
- What are the biggest drawbacks of current solutions used to execute this step?
- What makes executing this step time-consuming or inconvenient?
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