Some useful questions for improving or inventing products & services

  • Can the job (the consumer is trying to execute by using the product) be executed in a more efficient or effective sequence?
  • Do some customers struggle more with executing the job than others (for instance, novices versus experts, older versus younger?)
  • What struggles or inconveniences do customers experience because they must rely on multiple solutions to get the job done?
  • Is it possible to eliminate the need for particular inputs or outputs from the job?
  • Is it necessary that the customers execute all steps for which they are currently responsible? Can the burden be automated or shifted to someone else?
  • How many trends affect the way the job is executed in the future?
  • In what contexts do customers most struggle with executing the job today? Where else or when else might customers want to execute the job?

Opportunities at the step level

  • What causes variability (or unreliability) in executing this step? What causes execution to go off track?
  • Do some customers struggle more than others with this step?
  • What does this step’s ideal output look like (and in what ways is the current output less than ideal?)
  • Is this step more difficult to execute successfully in some contexts than others?
  • What are the biggest drawbacks of current solutions used to execute this step?
  • What makes executing this step time-consuming or inconvenient?