http://www.landor.com/index.cfm?do=thinking.article&storyid=566&bhcp=1
Decision criteria Mono Brand vs. Multiple Brands (Branded House vs. House of Brands)
These are criteria from Landor's Brand Sliders Tool.
http://www.landor.com/index.cfm?do=thinking.article&storyid=566&bhcp=1
http://www.landor.com/index.cfm?do=thinking.article&storyid=566&bhcp=1
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