Questions_4

How do I eliminate bullsh*t?

Why are the least interactivty oriented ones the most interactive ones? (i.e. the most liked ones)


more details & results here:

Conceptual Creativity (in the post- pre- whatever age)

Conceptual creativity
View more presentations from Nien Liu

Channel Planning Choices

Brand Value as Brand's Contribution to People's Lives

Questions_3

Which question are we answering right now and is it the right one?

Change Behavior, not Attitudes!


This is not necessarily my strict opinion, I just really like what (& how) Ad Contrarian writes.

Questions_2

What if the 'safest' assumptions our views are based on were wrong?


The Big IdeaL


The big ideaL: Ogilvy's framework for giving brands a purpose






View more presentations from Ogilvy & Mather

Culture vs Brand. No, it's not wrong, just megalomanic & not actionable.

Questions_1

If brands were answers to questions, which question would that be for your brand?

Neuroscience and channel planning

Does this sound like an intriguing title? I must disappoint you. It's not even about channel planning, really.

All I have to offer is a cynical analogy:

"Channels" type of thinking is to great ideas what neuroscience is to psychology. A futile attempt to reduce landscapes to maps and mind to matter.

49 archetypes of fascinating personalities - according to 'Fascinate'


Another version of the CPB Brief Form

Framing the problem

(from Jon Steel's "Perfect Pitch")
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