Neuroscience and channel planning

Does this sound like an intriguing title? I must disappoint you. It's not even about channel planning, really.

All I have to offer is a cynical analogy:

"Channels" type of thinking is to great ideas what neuroscience is to psychology. A futile attempt to reduce landscapes to maps and mind to matter.

49 archetypes of fascinating personalities - according to 'Fascinate'


Another version of the CPB Brief Form

Framing the problem

(from Jon Steel's "Perfect Pitch")
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