A very entertaining but sound talk on how content vs. advertising works

David Ogilvy’s Oysters Ad

Down below you will find a really a wonderful talk given by Paul Feldwick on several very interesting topics.

Among others you can hear and learn about:

• an anecdote about David Ogilvy’s first ad idea (the oysters ad)
• a taxonomy of advertising effectiveness models
• a definition what content really is
• a discussion why content is NOT the opposite of advertising
• and some more.

I really recommend to watch it. Enjoy!