Conceptual Creativity (in the post- pre- whatever age)

Conceptual creativity
View more presentations from Nien Liu

Channel Planning Choices

Brand Value as Brand's Contribution to People's Lives

Questions_3

Which question are we answering right now and is it the right one?

Change Behavior, not Attitudes!


This is not necessarily my strict opinion, I just really like what (& how) Ad Contrarian writes.

Questions_2

What if the 'safest' assumptions our views are based on were wrong?


The Big IdeaL


The big ideaL: Ogilvy's framework for giving brands a purpose






View more presentations from Ogilvy & Mather

Culture vs Brand. No, it's not wrong, just megalomanic & not actionable.

Questions_1

If brands were answers to questions, which question would that be for your brand?

Neuroscience and channel planning

Does this sound like an intriguing title? I must disappoint you. It's not even about channel planning, really.

All I have to offer is a cynical analogy:

"Channels" type of thinking is to great ideas what neuroscience is to psychology. A futile attempt to reduce landscapes to maps and mind to matter.

49 archetypes of fascinating personalities - according to 'Fascinate'


Another version of the CPB Brief Form

Framing the problem

(from Jon Steel's "Perfect Pitch")

Online is about reach as well (?)















found on think with google!
http://www.thinkwithgoogle.com/quarterly/speed/branding-in-mind.html

Corporate Strategy Styles from BCG


The 3 Dimensions:
Unpredictability: Can we predict the state of "our world" in the future?
Malleability: Can we ourselves influence how our world will be in the future?
Harshness: How hard will change hit us?

read BCG's explanations here

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