How to make personas without making them up

Persona Research and Design from SB UX on Vimeo.

Questions_4

How do I eliminate bullsh*t?

Why are the least interactivty oriented ones the most interactive ones? (i.e. the most liked ones)

more details & results here:

Conceptual Creativity (in the post- pre- whatever age)

Conceptual creativity

View more presentations from Nien Liu

Channel Planning Choices

Brand Value as Brand's Contribution to People's Lives

Questions_3

Which question are we answering right now and is it the right one?

Change Behavior, not Attitudes!

This is not necessarily my strict opinion, I just really like what (& how) Ad Contrarian writes.

Questions_2

What if the 'safest' assumptions our views are based on were wrong?

The Big IdeaL

The big ideaL: Ogilvy's framework for giving brands a purpose

View more presentations from Ogilvy & Mather

Culture vs Brand. No, it's not wrong, just megalomanic & not actionable.

Source: 22squared.com via Kirill on Pinterest

Questions_1

If brands were answers to questions, which question would that be for your brand?